Stuffsbot - Digital Marketing Agency In Surat, India

What is SEO / Search Engine Optimization?

 
SEO means in Simple words “search engine optimization.” In Simple words, it is process of improving your site/website visibility when people is search on search engines. These Search Engines may be Google, Yahoo, bing, Amazon, baidu, yandex, AOL, ask.com, duckduckgo and others. The better your site ranks in search results, the more likely you are to gain attention and attract potential and existing customers to your business.
 

Why is SEO important for Digital marketing?

 
SEO is a fundamental part of digital marketing, as people perform trillions of searches every year, often with the commercial intent of finding information about products and services. Increases website value through core digital marketing activities. Search is often the primary source of digital traffic for brands, implementing other marketing channels. Being more visible and ranking higher in search results than your competition can have a significant impact on your bottom line.
 
However, search results have evolved over the past few years to provide users with more direct answers. Information that is more likely to keep users on the results page instead of directing them to other websites.
 
Also note that features like expanded results and knowledge panels in search results. It often increase visibility and give users more information about your company right in the results.
 
In short, SEO is the foundation of a Holistic marketing ecosystem. Now days without SEO(search engine optimization) your website has no fuel to flow on SERP. Once you understand what is your website users interest. You can implement that knowledge into your campaigns (paid and organic), your website, social media and more.
 

How does SEO work?

 
Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time.
 
Next, algorithms analyse pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. In our library analogy, the librarian has read every single book in the library and can tell you exactly which one will have the answers to your questions.
 
Our SEO success factors can be considered proxies for aspects of the user experience. It’s how search bots estimate exactly how well a website or web page can give the searcher what they’re searching for
 
Unlike paid search ads(SEM), you can’t pay search engines to get higher organic search rankings, which means SEO experts have to put in the work. That’s where we come in.

There are many free tools to help you do this research, but I’d recommend checking out Google Webmaster Tool or UberSuggest.

There are three things you should always focus on when doing keyword research.
  • Relevance – The keyword should match the features of product/service or the problems to solve for customer
  • Search volume – how many impressions a keyword gets per month or per day
  • Competition – How many people are already ranking well for a given keyword and how much effort would it take to get there.

Once Product or niche are ready with keyword list. Try Google Trends to see how a keyword has performed on web.

Target a keyword and start publishing content:

Once Product or niche are ready with keyword list, SEO optimizer specialist can start editing existing content or start creating new content that will be related to the defined keywords.

The best way to improve search engine ranking is to write articles about your keyword and publish them on website / social media channels. You should keep the following things in mind while writing your articles to make them SEO friendly.

Simply Write A Content:

Writing a content helps to improve website SEO, content is often write for search engines result. It helps to website crowl and rank website though long tail keyword. Content should be simple and clear, it should easy to read and understand. if Keyword will be focus in content for best SEO at every point, there is a good chance that you will rank well on Google.

Don’t spam keywords:

Now it is necessary to know that the search engine only goes through the text of content and then decides the relevance of the content for a particular keyword. So instead of spamming keywords in content, try to create value around the keyword with quality content that will ultimately help rank higher.

Use URLs. Tag title, titles tag and meta description wisely:

URL: Every website will automatically generate a URL for article, but it should always check that the URL is understandable and contains a keyword for better ranking.

Title: The title of blog/article should be compelling and should be presented in such a way that the reader feels that this article will help me solve my problems.

Headings: There should only be one <h1> in the content so that search engines can easily understand what this particular article is about.

Meta description: Search engine won’t rank you based on this, but it’s always good to have an optimized meta description because it’s what appears under searches for  keyword and helps users click on links.

Alt-text: In adding images to your blogs, search engines will not be able to scan the images to identify what is being displayed. Thus it should always add alt text and description of the images so that the search engine can understand what all the images are about.

Once there are ready many articles, create a plan and share this content on website and social media pages to increase traffic to website and build authority on Google so that google trusts content and ranks website higher.

There are many things that matter in SEO. As I discussed in my digital marketing article, there are 3 types of SEO which are as follows:

On-page SEO – What I explained in point 5 covers on-page SEO
Off-page SEO – Link building, optimization of your website and internal linking
Technical SEO – sitemaps, meta tags, JavaScript indexing, linking, keyword research, etc

These are very basic techniques that you can try yourself and see results in 5-6 weeks. This may not put a website on the first page for high search volume keywords in a short period of time. But try any long tail keyword, it will surely the results will be incredible and visible site in search results.

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